Phoenix Fragrances visits the Spring Fair

The Spring Fair at the NEC is the ideal opportunity for the Phoenix staff to get in touch with the retail world and see how our fragrances are involved in the creation of imaginative gift products.

Phoenix also keeps in touch with the market and spots new trends before they arrive in the shops.

An overall observation was that exhibitors felt there was a bit of a 'recovery' buzz and that the atmosphere around the exhibition was more positive.  Buyers are ready to move on after the biggest downside in the economy for a long time.